Friday, December 20, 2013

Guilt Free Status

Speaking about consumer sustainability, shoppers drifting towards guilt free products that have ushered in sweet treats without the negative outcome is beginning to veer the market into authenticity because of the influx of self-monitoring and self-sensing electronic gadgets emerging in the market that are not only significantly cheap and handy but also towards far reaching directions that are unimaginable. To name a few are pedometers, heart rate monitor, calorie counter, sleep pattern device.

This will spontaneously raise every practitioner, firm or company to become more responsible and accountable with the product they produce to enable them to turn toward this rising consumer expectation.
This new growth has raised our Green Efficiency to move from just merely the idea of resource conservation and recovery as an end in itself, to this new orientation which is Human-centric. 



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