Wednesday, January 1, 2014

Green Building Blocks of Business for Year 2014

As we move forward to another year, I have written out 10 building blocks that will assemble how every business can participate in this ongoing but often ridiculed Green Movement by the business world – as another burden that is levying or taxing them with.
I want to disclose that this seemingly bizarre progress is not only for the impractical community or some idealist businessman that wants to live-up to the fad – but that this is in keeping with a business realism not made known to many thus far, its consistency with authentic requirements and solutions and the validity of where this movement is leading all of us.

I also have with me a link for those who want to explore further  if not or you may also want to get in touch with me for any other need that you think I can help you with (see list)



Friday, December 27, 2013

What to Market?

Expanding further this developing market maturity that should set all business framers to move their discussion not only to the choice of Green materials, products, and processes with negative environmental impact but to further decode them toward oneness and connection to consumers in order to widen the impact of the business life-cycle.
Unpacking them however is done in a variety of ways because we have not gotten to the point where we can market an authentic product to our actual niche.

The measure of effectiveness that is generally fasten around the rising consumer expectation and how your brand can rise up to that expectation is often shaped by the “connectivity of your product toward your consumer” B2B or B2C, instead, try to “figure out your consumers’ connectivity to their needs”. In other words, in what way do they connect to their need (s)? Ex. You market their need to see - and not your glasses; their need to carry something hands free - and not your bag etc.  This is what you market because this is after-all why they are in the market in the first place, not your product per se.

Friday, December 20, 2013

Guilt Free Status

Speaking about consumer sustainability, shoppers drifting towards guilt free products that have ushered in sweet treats without the negative outcome is beginning to veer the market into authenticity because of the influx of self-monitoring and self-sensing electronic gadgets emerging in the market that are not only significantly cheap and handy but also towards far reaching directions that are unimaginable. To name a few are pedometers, heart rate monitor, calorie counter, sleep pattern device.

This will spontaneously raise every practitioner, firm or company to become more responsible and accountable with the product they produce to enable them to turn toward this rising consumer expectation.
This new growth has raised our Green Efficiency to move from just merely the idea of resource conservation and recovery as an end in itself, to this new orientation which is Human-centric. 



Wednesday, December 18, 2013

What's your Brand?

That wide ranging outlook of what is sustainable dealt with in the previous post will underscore an important element on the type of business you are in and where that business will fall into someday if despite an awakening you refuse to take the Green Advice.

Depending on the nature of business you are in that involves identifying which among those various processes within your trade lies the critical success factor(s)  ex: it could rest on “The value of employee’s Production Output”, “ Customer Satisfaction”, “Market Share”, “Buying Processes”, “Purchase Order”,  “Leadership”,  “Openness” , etc.; on this tally there are as many as 1 or more of these fields which would constitute the most significant factor in order for your business to be successful and for you  to be watchful of.

Wherever those substances lie, it should mark where you need to start to Green-wash that composite element which is causing your business to corrode or to start to wear down.

Furthermore, the critical success factor(s) must not only be oriented from within your business only but must also have a significant influence to enable it to cover an “Integrated Green Solution” so as to be sustainable.

Friday, December 13, 2013

What Sustainability Means

To uphold a balance that corresponds to an outlook of the entire “Green Infrastructure”, all known segments of human activity like the commercial, the domestic and agricultural, diverse as they are, must not be lacking or in conflict with each other thus stirring up a negative human impact when taken altogether - rather each segment contributes as an aid to sustain it by and large.

To therefore achieve a resilient pursuit, “Health and Comfort” recognized as the aim of all human economic or business activity must then contain a fitting environmental conservation initiative and a regard of the feature of the human bodily intake including its effect without any incompatibility or tension.

This apparently is what brings a holistic ecological framework and barriers that every credible businessman must restrict if it wants its business to flourish instead of corroding by oxidation or by synthetic contamination.

Wednesday, December 11, 2013

Green Basic

Another reason frequently cited that deters someone to venture into the benefits of making a Green choice is getting the Green System “rightly built”. Scores of hardware are entwined to clean up one’s mess thus winding up in costly devises instead of just providing a suitable habitat that is useful to keep those probiotic microbes fortified and consequently enable them to carry out their assault.

Hence calculating in this way to streamline a construction aim to outfit these living occupants means providing them only with the 4 basic elements to capture nature’s simplicity which is indeed the ultimate form of sophistication not comparable to those complex and expensive engineering speculations which pretty much run amiss and costly the moment one tries to reinvent the helm of nature.

Oh you!

Inaccurate solutions to remedy the existing gap of our natural cycle requires an extensive investment output causing well meaning firms to shy off or become timid on the prospect. This has now become the frequently cited deterrent that befits these firms and become defenceless on makeshift resolves that cannot adequately link that gap but mess it up further or necessitates unnecessary expense.

Nature has its way to hone the ruins by frugal means and employing workers without coercion. These workers are those free agents called probiotic  (promoting life) hostile to antibiotic and as a result it is hostile because it not only kills the bad bacteria, but it also kills the good ones (probiotic).
Very much alike our body’s immune system that protects us against diseases, we also have our environment’s ability to protect itself from pathogens.

However, notwithstanding our culture that has gone too far to take out microbes thus depleting our allies and making us susceptible to call Waste as unwanted debris, our businesses has also gone too far to throw what can still be readily reused as an aftermath -hence squandering those valuable resources which are for now becoming scarce and therefore costly.