Speaking about consumer
sustainability, shoppers drifting towards guilt free products that have ushered
in sweet treats without the negative outcome is beginning to veer the market
into authenticity because of the influx of self-monitoring and self-sensing electronic
gadgets emerging in the market that are not only significantly cheap and handy
but also towards far reaching directions that are unimaginable. To name a few
are pedometers, heart rate monitor, calorie counter, sleep pattern device.
This will spontaneously raise every practitioner,
firm or company to become more responsible and accountable with the product
they produce to enable them to turn toward this rising consumer
expectation.
This new growth has raised our Green
Efficiency to move from just merely the idea of resource conservation and
recovery as an end in itself, to this new orientation which is
Human-centric.
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